Appian places great emphasis on risk awareness for any investment. As an investment manager Appian's core strategy of asset protection comes with a conservative attitude towards risk.
However any form of an investment whether it is in Equities, Bonds, Property or Cash has inherent risk. This inherent risk encourages Appian to 'expect the unexpected' as we proceed with our analysis.
As part of the investment process Appian ensures that the client is made aware of the risks associated with any form of investment and that this level of risk is in line with their risk profile and parameters.
Risk can come in many shapes and forms:
As in the case with all investments the level of risk an investor is prepared to accept will usually be in direct correlation to the level of expected gains or potential loss that may be incurred. It should always be remembered that investments can rise as well as fall in value.